Our History1984 Women for Life founded by Mrs. George (Patty) Gilpin, Mrs. Chris (Susan) Wiley, Mrs. John (Garnett) Langley and Mrs. Tom (Shirley) Daniel and incorporated as a private, non-profit organization. 1985 AA Pregnancy Help Center opens its doors at 1309 S. Limestone, Lexington, KY, near the campuses of UK and Translyvania University. 1996 Abstinence education program started as a community service in hopes of reaching kids with a positive, healthy message. 2000 AA Pregnancy Help Center moves to 1517 Nicholasville Rd., Doctor’s Park, Lexington, KY, to become a state-licensed medical facility offering limited obstetric ultrasounds.
Satellite pregnancy help center opened in Frankfort, KY.
2001 Heritage Community Services of South Carolina partners with AA Pregnancy Help Center to offer nationally recognized abstinence education program. 2007 Heritage of Kentucky, lead by Greg Williams, incorporates to become a separate entity utilizing federal grants to provide character and abstinence education to more than 4,000 public and private middle and high school students each year.
Frankfort, KY, satellite center becomes independent ministry “Avenues for Women”.
AA Pregnancy Help Center undergoes name change to become “Assurance Care for Women and Girls” to have a more marketable and innovative outreach to clients. Incorporated name remains Women for Life, Inc.
2009 Assurance begins ministry for men, by men as an outreach to the guys who accompany our female clients. Heritage of Kentucky undergoes name change to become Greater Kentucky Abstinence Education Initiative (GKAEI)
2010 Women for Life, Inc. celebrates 25th anniversary of providing loving, compassionate care to Central and Eastern Kentucky. About Assurance 
Assurance services include: medical grade pregnancy tests onsite limited obstetric ultrasounds to check for viable pregnancy and gestational age confidential counseling factual information on abortion procedures and risks education on fetal development, pregnancy, childbirth, parenting, adoption and abstinence for singles post-abortion counseling
Our staff and volunteer counselors see more than 1,000 clients per year, as well as take dozens of crisis and information phone calls daily. Assurance clients range in age from 12 to 50, from the very underprivileged to the ultra-sophisticated, and represent all ethnic backgrounds and religious affiliations. Clients in need of material resources can participate in the REACH (Resources, Empowerment, Achievement, Community, Hope) program to earn "baby bucks," with which they may purchase baby clothing, diapers, formula and other baby needs. Those seeking recovery from abortion's emotional and spiritual damage may participate in our our ReKnew program of Bible study and counseling. Clients and potential clients of ReKnew may find this resource online at www.assurancereknew.com. Assurance Staff The work of Assurance is provided by a wonderfully committed contingent of professional counselors, medical personnel, lay counselors and countless volunteers. Our paid staff consists of four full-time and six part-time individuals. Volunteers serve the ministry by sharing their own wonderful testimonies and experiences with the women and girls they meet. We are blessed with voluntary Medical Directors who are respected Ob/Gyn physicians, who oversee the medical component of our ministry. We also receive terrific medical support from several area doctors and hospitals. 
 With a staff member dedicated to our Hispanic outreach, we are able to meet the needs of the growing Hispanic population, serving our Spanish-speaking clients with total understanding of their cultural differences as well as language challenges.
Daily oversight of Assurance and the Women for Life, Inc. ministry activities is the responsibility of the Executive Director, who is under the authority of the Board of Directors. Board members represent local business people, professionals, homemakers and clergy who voluntarily, without pay, serve to govern the ministry’s fundraising and overall   direction. At Assurance, our goal is that every client sees “Jesus with skin on” when they come through our doors. We share His message of love and acceptance with each heart which is receptive, and more than 600 Bibles are given away each year.
National Affiliations
Baptists for Life Care Net NIFLA (National Institute of Family and Life Advocates) Focus on the Family's Option Ultrasound Program
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